Volvo is one of the worlds most well regarding car brands, known for safety and it's scandinavian design roots.
Repositioning of brand to consumer on a new global digital platform.
In an overcrowded, over-standardized world of car sites, the digital platform and branding must communicate everything that is Volvo. By looking beyond the car segment to Scandinavian design and architecture, nature, humanity, and to premium brands that portray themselves with a ‘twinkle in the eye,’ Volvo will accurately showcase their vehicles as objects of desire that are quintessentially Volvo.
Integrate Volvo’s core values: Safety, Modern Scandinavian Design, Environmental Care, Premium Quality, Driving Dynamics and Customer Experience.
Volvocars.com was created and built around it’s product lineup and rolled out in 52 different global markets.
By creating a concept around “model themes”, each car model got it’s own visual language which got developed by creating personas of each models consumer and research around the core value behind each model.
The build went through a in depth audit of the old website and old marketing approach before developing a new direction. 4 Brand pillars was created and every part of the project got measured against them through in depth UI exercises, Focus groups with Eye tracking, Visual development and production.
Leading Design Director
Volvo Cars Website