The TrueCar Racing “Women Empowered” initiative is unique in that no other company has actively pursued supporting an all-female race team encompassing various series. In this respect, TrueCar is paving the way and raising awareness of women as viable competitors in a male-dominated sport.
We created a digital pr program which helped the new brand to get out to fans and users, using blogs and popular influencers in the women and rally community. Along side the program a web destination was developed, using a ccs3/html5 front-end with a CMS powered back end. It also holds a social API which uses Twitter and Instagram for sharing and content population purposes.
Creative Director/Design Director