In mid 2000 Nike and Apple partnered up to create the next generation of training gear. The project was called Nike Plus. The idea was to track a runners steps through a chip in the sneakers with Apple's iPod device.
Prior or post run, the runner syncs the iPod with a computer and the Nike Plus website. The website served as the hub for the runners and allowed members to create runs, keep track on other runners, participate in challenges and also earn running badges and credits for accomplishing set goals.
The website displayed data and information in a compelling way, using the Nike Red and White as base colors with soft shapes, related back to the nike logotype/branding. Features like the goals, friend challenges, the Nike Plus world Challenges and also the ability to create routes and custom music tracks for the ipod contributed to the websites user base growth.
Nike Plus gained massive attraction and success, not only due to it's design and function but also due to it's ground breaking thinking and innovation that supported the running community. Quickly grassroots movements popped up all over the internet which promoted the site and it's various functions. Lucky for them, the Nike Plus team had thought about this and created a set of various widgets which bloggers and other influencers could use on their sites in order to share their progress and the sites features.
Nike Plus became one of Nikes fastes growing product lines and are these days a essential part of the product lines and also innovation within the running category.