MTV, a ground breaking Television channel that changed the TV landscape for ever. Online, MTV's mission was to bring the same innovation and creativity that the TV channel held.
This was done by various creative ways on how to display MTV.com's main content areas: Music, Videos, News, Fashion Trends and Video Games.
I got brought on by MTV as a Senior Creative order assist with the first massive redesign of the website since it got launched. The redesign had a couple of different purposes.
Since MTV Networks is relaying on advertisers to place their brand and ads on the company's outlets, creating a new ad platform for advertisers. The second objective was to come up with ways which users would spend time on the site and with it's content in a new way. Third and last, how to use MTV's massive library of videos, music in a way that users could easy access it and also share it.
After various creative exercises and blue sky sessions, we had a couple of solutions set in place. Following the movie "Minority Report" and it's ground breaking use of how to create a visual story using moving plates, we came up with a similar idea. What if the whole MTV.com was a massive content base for users to dig around in and pinn content of their liking to a board? If you are a Michael Jackson fan, you will go through the site and pinn everything related to Michael Jackson, videos, music, news, photos and share that board with other users. Our idea was that this will create a massive organic growth of the website and also build a community around it, which could make MTV the leader online within Music and Videos.
Using the concept from the Minority Report, we visualized the concept and presented it internally to the MTV president. The idea got a great reception and a sign off so we could start building the next new generation of the website.
A massive grid was created in order to have rules that all content creators in different department could follow when optimizing the content for the new website. The whole MTV.com experience was also tightly integrated with the new Video player platform called Overdrive.
The MTV project never got launched in it's full form. I am still a believer that if this project would have been launched in 2004 in it's full form, it would have created MTV to be a leader within the entertainment community online. The fact that Pinterest have the same idea almost 8 years later says a lot about how innovative and forward thinking the MTV design team was at the time.