Raise awareness of the Lufthansa brand in the US market.
Lufthansa is Europes number one airline with a keen passion for precision. As One of the worlds leading airlines and a household name throughout Europe and much of the world but was virtually unknown in the US. Lufthansa launched multiple digital marketing initiatives in order to raise the awareness among travelers in the United States and to increase their ticket sales on various intercontinental routes.
The methodology that was used was though the “4 D’s” process. Discover, Define, Design, Develop. Through the process, different concepts and solution was presented and the once that got chosen went into production and got developed.
Interactive displays that was placed on strategically chosen destinations. Through a partnership with New York Times, a homepage banner was created, which allowed the users to choose a particular type of destinations, playing on the concept “Picture Yourself Far Away”. The Banner also had a booking engine incorporated in it, which allowed a visitor to start their booking process directly from the banner and shorten the amounts of steps once they got to LH.com, the booking website.
The Social driven MySkyStatus, which allows users to post their flightdata directly on outlets like Facebook and Twitter while still in the air. The site was built using a api with flight data that got incorporated into the site and with the visiaccounts on the social websitesIt got over 320,000 active users within the first couple of months
The build went through a wireframe exploration to Creative Concepts which had multiple internal audits by user interface and travel market advisors experts along the way.
The project was run by a Scrum method to maximize the teams effectiveness and Redmine was used as the project management tool. The site was programmed with a mix of Flash, Dhtml, Java with SQL and hosting through Amazons Cloudservers in order to be able to accommodate instant large user flows
Sr Art Director