The Lapp Group is one of the leading suppliers worldwide for wire and cable, cable accessories, industrial connectors and communication technology. Even though Lapp group is a well known name within the industry, Lapp felt that need wanted to strengthen their brand and inform the industry and public about some of the unique features of their products and also the company’s legacy and history.
Magnus got contracted to develop marketing and branding campaign that would live in traditional media but could also easily be adapted to traditional media outlets. By doing a market analysis and interview stakeholders at the company, the tagline “Ahead of the Curve” got developed. The phrase defines Lapps technological advantage, as in when you’re ahead of the curve you represent the top percentile of results that either has the advanced skills or understanding that sets you apart. Considering the amount of effort and investment made in their research facilities this truly is a statement they can own.
The campaign got split up in 4 different categories – Company Brand Image, Product Focused, New Markets and Company Legacy/History and produced for print with components of which got applied to digital and display media.