G-Shock, a urban watch brand, is known for it's strong culture and following of it's millennial consumers. Being a leader in it's product category, the brand planned to bring all of it's digital properties up to a higher level.
First task. Redesign the G-Shock.com property from scratch and make it a experience that communicates young, hipp, street and innovation. The site's 3 goals is to display and show the products lines, introduce the brand ambassadors and talk about the innovation of the product and the technical specification that makes G-Shock a unique watch.
The Second task. Create a concept that will engage the users and share the G-Shock product and brand online and in social medias. Solution: The WatchBox - MyG-Shock. Since G-Shock don't have the infrastructure or distribution lines to allow users to create their custom watches, we can up with a virtual G-Shock builder. The consumers have full access to the various parts of the watch and create their own watch by choosing things like model, colors, display patterns. The users would save the watches in their own watch boxes and safe these to their own social properties such as their blog, Facebook etc.
The Third Task. Build a application that would educate and support the sales staff at Macy's Department stores around the country. G-Shock knew that by educating and allowing the sales to take a quiz that would certified them, they would help selling the watches by being able to point out all the features and innovations. The application was build using a CMS which allowed G-Shock to update content like video, questions relevant new updates as well as the innovations behind the watch.
Creative Director Consultant with Casio and SGC
Casio Gshock Website