Hour Town, it’s a state of mind, the place to be. It’s a round-the-clock party and a way of bringing G-Shock’s vibrant “Hour Culture” to the center of your scene.
Hour Town was created to let the various urban cultures that follow the G-Shock brand connect into a world were they can engage with each other and share their thoughts and views in a visual or verbal way.
By using popular social applications the users could also follow the various groups and Hour Town ambassadors on what activates or trends that are popular in the different areas. G-Shock is planning to use the platform as way to learn how their consumers communicate and follows trends and how they can be a part of it either by creating events, various competitions or challenges which would spark more attention and leverage to the brand as being one that is on top of the latest trends in the urban cultures.