EDMX is a turnkey mobile - iPhone & Android + Facebook interaction platform targeted for EDM festivals to engage their fans pre-festival, during the festival and post festival. EDMX utilizes EDM festival content to provide captive advertising opportunities for consumer brands and local businesses to tap into the millions of EDM fans.
As the Creative Director and part of founding the platform, Magnus role included:
- Work with the team on the business infrastructure and revenue model.
- Strategic Planning for User Interaction and engagement with content and sponsored areas
- UI/UX as well as technical assistant/planning
- Creative and Visual Direction as well as hands-on design.
- Leading platform enhancements and next phase conecpts
A live example of the platform in action can be downloaded here