CrashPlan was looking to raise awareness and buzz around their products and their features. Our objective is to drive WOM in a way that increases the user base and drives new acquisition. In order to do this we determined the following approaches and mediums:
1. Create Awareness - Work with influencers to create conversations
2. Create Engagements - Use social media outlet’s for engagement
3. Activate the Community - Drive buzz through sharing ideas online
4. Amplify Acquisitions - Wrap the campaigns under a concept message
Manifesto: Tying in peoples memories and moments with the importance of not loosing it by giving them a “Guide to a Worry Free Life”.