Ciroc Vodka, a premium vodka brand, was in need to get all of their digital properties updated to follow the new look and feel of the brand and identity.
The assignment started with creating a new look and feel that would be used over all online outlets and supporting the brand identity. Using the ID and findings from a Discovery process items like the new Ciroc.com website, several customized Facebook tabs, a full custom experience on YouTube and several mobile applications was designed out and also develop. Each task and project went through Discover, Define, Design and Develop process in order to create maximum efficiency of time and budgets.
- Increased website traffic over 100% per month first 3 months after launch
- Facebook fanbase and engagement grew over 150% the first 6 months
- Won a award for best YouTube experience by SIME
- Ciroc sales growth increase got tracked back to Word of Mount over digital
Ciroc Vodka Website: