Casio came with a request to redo the Casio Projectors site as highly visual so that it would appeal to today's AV buyer. As a result, we developed a unified look that also appealed to specific target groups within the product line. Magnus positioned the Projectors as earth-friendly, low maintenance, and technology-driven – a true representation of product itself. With striking product imagery as well as areas of video and CGI modeling, the website provides a unique user experience, creating a strong and memorable brand connection.
These branding efforts were easily translated across other mediums to strengthen and reinforce Casio's position as a leader in the industry.
Create Director consultant for Casio