Casio Music Gear requested assistant to build the platform and identity prior to the launch of their new synthesizer series. The initiative started with teaser ads, only displaying the name of the serie, WP and was placed in branch magazines and market specific website. The URL in the ads lead to a website which had a countdown clock to the day when the full series and website was revealed.
The destination on the web holds information about the new products and also have integrated social features such as a remix competition with sounds from the new synthesizers. The website experience was created using css3/html with a optimization for tablets and mobile devices.