Redesign the Casio Exilim digital properties to more feature focused.
The challenge was to Redesign the Exilim.com website to showcase a broad and versatile line of digital cameras while targeting specific consumer audiences to increase brand awareness.
The redesign of Exilim.com focused on creating a separate identity for each product that still maintained a consistent and unified look. Dynamic, lifestyle-driven visuals and short “sound bite” descriptions were used to identify products within a framework that provided the necessary features and specifications. The Exilim Experience is fun, interactive and informative.
Creative Director consultant for Casio