Edifice is a watch line which is using a patented technology for it's 5 drive chronograph. The company did revamp of it's digital domains in order to be able to show the product lines and the technology in more detail.
The visual language for the new site and brandig is based on their consumers and also the fact that Edifice is s sponsor of the Sebastian Vettel Formula 1 Red Bull team. The graphics and type are bold and masculine with large product shoots to show the watch face details. Edifice also dedicated a section for their Ambassadors, which are new for this year.
Role. Working as a Creative Director Consultant with Casio.