In mid 2000 Nike and Apple partnered up to create the next generation of training gear. The project was called Nike Plus. The idea was to track a runners steps through a chip in the sneakers with Apple's iPod device.
Prior or post run, the runner syncs the iPod with a computer and the Nike Plus website. The website served as the hub for the runners and allowed members to create runs, keep track on other runners, participate in challenges and also earn running badges and credits for accomplishing set goals.
The website displayed data and information in a compelling way, using the Nike Red and White as base colors with soft shapes, related back to the nike logotype/branding. Features like the goals, friend challenges, the Nike Plus world Challenges and also the ability to create routes and custom music tracks for the ipod contributed to the websites user base growth.
Nike Plus gained massive attraction and success, not only due to it's design and function but also due to it's ground breaking thinking and innovation that supported the running community. Quickly grassroots movements popped up all over the internet which promoted the site and it's various functions. Lucky for them, the Nike Plus team had thought about this and created a set of various widgets which bloggers and other influencers could use on their sites in order to share their progress and the sites features.
Nike Plus became one of Nikes fastes growing product lines and are these days a essential part of the product lines and also innovation within the running category.
Ciroc Vodka, a premium vodka brand, was in need to get all of their digital properties updated to follow the new look and feel of the brand and identity.
The assignment started with creating a new look and feel that would be used over all online outlets and supporting the brand identity. Using the ID and findings from a Discovery process items like the new Ciroc.com website, several customized Facebook tabs, a full custom experience on YouTube and several mobile applications was designed out and also develop. Each task and project went through Discover, Define, Design and Develop process in order to create maximum efficiency of time and budgets.
- Increased website traffic over 100% per month first 3 months after launch
- Facebook fanbase and engagement grew over 150% the first 6 months
- Won a award for best YouTube experience by SIME
- Ciroc sales growth increase got tracked back to Word of Mount over digital
Ciroc Vodka Website:
G-Shock, a urban watch brand, is known for it's strong culture and following of it's millennial consumers. Being a leader in it's product category, the brand planned to bring all of it's digital properties up to a higher level.
First task. Redesign the G-Shock.com property from scratch and make it a experience that communicates young, hipp, street and innovation. The site's 3 goals is to display and show the products lines, introduce the brand ambassadors and talk about the innovation of the product and the technical specification that makes G-Shock a unique watch.
The Second task. Create a concept that will engage the users and share the G-Shock product and brand online and in social medias. Solution: The WatchBox - MyG-Shock. Since G-Shock don't have the infrastructure or distribution lines to allow users to create their custom watches, we can up with a virtual G-Shock builder. The consumers have full access to the various parts of the watch and create their own watch by choosing things like model, colors, display patterns. The users would save the watches in their own watch boxes and safe these to their own social properties such as their blog, Facebook etc.
The Third Task. Build a application that would educate and support the sales staff at Macy's Department stores around the country. G-Shock knew that by educating and allowing the sales to take a quiz that would certified them, they would help selling the watches by being able to point out all the features and innovations. The application was build using a CMS which allowed G-Shock to update content like video, questions relevant new updates as well as the innovations behind the watch.
Creative Director Consultant with Casio and SGC
Casio Gshock Website
MTV, a ground breaking Television channel that changed the TV landscape for ever. Online, MTV's mission was to bring the same innovation and creativity that the TV channel held.
This was done by various creative ways on how to display MTV.com's main content areas: Music, Videos, News, Fashion Trends and Video Games.
I got brought on by MTV as a Senior Creative order assist with the first massive redesign of the website since it got launched. The redesign had a couple of different purposes.
Since MTV Networks is relaying on advertisers to place their brand and ads on the company's outlets, creating a new ad platform for advertisers. The second objective was to come up with ways which users would spend time on the site and with it's content in a new way. Third and last, how to use MTV's massive library of videos, music in a way that users could easy access it and also share it.
After various creative exercises and blue sky sessions, we had a couple of solutions set in place. Following the movie "Minority Report" and it's ground breaking use of how to create a visual story using moving plates, we came up with a similar idea. What if the whole MTV.com was a massive content base for users to dig around in and pinn content of their liking to a board? If you are a Michael Jackson fan, you will go through the site and pinn everything related to Michael Jackson, videos, music, news, photos and share that board with other users. Our idea was that this will create a massive organic growth of the website and also build a community around it, which could make MTV the leader online within Music and Videos.
Using the concept from the Minority Report, we visualized the concept and presented it internally to the MTV president. The idea got a great reception and a sign off so we could start building the next new generation of the website.
A massive grid was created in order to have rules that all content creators in different department could follow when optimizing the content for the new website. The whole MTV.com experience was also tightly integrated with the new Video player platform called Overdrive.
The MTV project never got launched in it's full form. I am still a believer that if this project would have been launched in 2004 in it's full form, it would have created MTV to be a leader within the entertainment community online. The fact that Pinterest have the same idea almost 8 years later says a lot about how innovative and forward thinking the MTV design team was at the time.
A story telling destination for the 10 year anniversary of Hurricane Katrina. A group of journalists have followed the destruction and rebuilding of the city which is documented in a story containing words, images, video, interactive elements and more. Like most of Weather Channels platforms it had to be created with Mobile First as a goal.
The project process
Project Objective. User Journey. User Interface, User Interaction. Visual Design. Web development. Mobile Development.
Re-Design and branding re-fresh of Daily Candy, a online fashion magazine and portal.
- Identity & Branding
- Visual Design
- UX / UI
Calleija, one of the worlds most prominent Pink Diamond jewelry houses, came with an ambitious project that involved getting noticed within a market space where they lacked many of the resources of their competitors to stand out.
To help them get noticed, we developed a creative concept and design that spoke to a certain target segment they were looking to get a hold of, while driving traffic and engagement to the website.
The site was rolled out in 2 phases, with the first one being more of a social engagement website and the second one being a more product driven site.
Hands on Creative Director
The new Dailycandy website was re-launched as a digital lifestyle magazine.
As a part of the relaunch, Dailycandy created various concepts and ideas on how to reach new consumers and engage current consumers through online and offline activations such as the Bazaar event, a vendor focused offline event with online components which promoted vendors and trends through out the US.
A travel recommendation engine that makes travel discovery as fun and social as travel itself.
Wanderfly recommends and, also suggests things to do, which helps users to imagine a perfect trip. Users are being encourage to share their trip and activity findings with other users as well as share destination photos and activities from personal trips.
Through social API’s a list of various listings are being shown as well as pairing up friends with eachother and destinations.
Acquired by Tripadvisor
Volvo is one of the worlds most well regarding car brands, known for safety and it's scandinavian design roots.
Repositioning of brand to consumer on a new global digital platform.
In an overcrowded, over-standardized world of car sites, the digital platform and branding must communicate everything that is Volvo. By looking beyond the car segment to Scandinavian design and architecture, nature, humanity, and to premium brands that portray themselves with a ‘twinkle in the eye,’ Volvo will accurately showcase their vehicles as objects of desire that are quintessentially Volvo.
Integrate Volvo’s core values: Safety, Modern Scandinavian Design, Environmental Care, Premium Quality, Driving Dynamics and Customer Experience.
Volvocars.com was created and built around it’s product lineup and rolled out in 52 different global markets.
By creating a concept around “model themes”, each car model got it’s own visual language which got developed by creating personas of each models consumer and research around the core value behind each model.
The build went through a in depth audit of the old website and old marketing approach before developing a new direction. 4 Brand pillars was created and every part of the project got measured against them through in depth UI exercises, Focus groups with Eye tracking, Visual development and production.
Leading Design Director
Volvo Cars Website
EDGE is a full service social media agency made up of a network of award winning social media innovators, strategists and entrepreneurs who work diligently to create community and ROI driven social media campaigns for your brand.
By marrying interactive design & build with ground breaking social media strategy, we’re able to create experiences between you and your customers that last and stand the test of time.
With a full service social technology incubation and development practice, we continually innovate by creating a stream of digital business performance tools and services for your brand, giving you an EDGE over the competition.
EDMX is a turnkey mobile - iPhone & Android + Facebook interaction platform targeted for EDM festivals to engage their fans pre-festival, during the festival and post festival. EDMX utilizes EDM festival content to provide captive advertising opportunities for consumer brands and local businesses to tap into the millions of EDM fans.
As the Creative Director and part of founding the platform, Magnus role included:
- Work with the team on the business infrastructure and revenue model.
- Strategic Planning for User Interaction and engagement with content and sponsored areas
- UI/UX as well as technical assistant/planning
- Creative and Visual Direction as well as hands-on design.
- Leading platform enhancements and next phase conecpts
A live example of the platform in action can be downloaded here
Description coming soon....
Digital and social campaigns.
Digital Campaign launch - concept work.
Worked with Absolut Vodka in an influencer campaign in order to create content, generate sale and promote their partnership with MiniBar.
- Raise Awareness
- Build Fan base
- Drive online traffic and sales to Minibar
- Influencer Strategy
- Outreach & Talent Sourcing
- Creative Content Direction
- Reporting & Analytics
Creating a new user experience for Barnes and Nobles NOOK Press. The new website will have:
- Enhanced User Interface Experience
- Updated Visual Design
- New Ui / UX flow through the website.
I love to visualize data and to translate trends and text content into a form that is entertaining to take in and also is visually pleasing.
Info graphics is a good exercise that is combining conceptual thinking, branding, data and form with structuring and how the architecture of the page will look and be balanced.
It really takes in all basics that a good hands on creative/designer/ideas person should have and practice. It is also a good way how to learn the skills on visually package and present work/cases/stats to brands/agencies/clients.
For the 2012 event the client needed a strategic approach and method to increase conversation online around the awards, strengthening its relevancy and generating digital buzz. The event had been getting a lot of traction from traditional media, but they needed something creative that stimulated chatter across the digital space.
We developed a 360 degree integrated campaign that leveraged the power of digital and social media to take online action offsite through a series of social activations. For the creative theme of the activations we went back to the root of the client. Bing is about “doing” and “living”, it’s about creating great life moments, and there are few moments as great as winning an award in Hollywood. So, we created a 360 campaign that emphasized life moments and called it, “#MyBingMoment”.
Edifice is a watch line which is using a patented technology for it's 5 drive chronograph. The company did revamp of it's digital domains in order to be able to show the product lines and the technology in more detail.
The visual language for the new site and brandig is based on their consumers and also the fact that Edifice is s sponsor of the Sebastian Vettel Formula 1 Red Bull team. The graphics and type are bold and masculine with large product shoots to show the watch face details. Edifice also dedicated a section for their Ambassadors, which are new for this year.
Role. Working as a Creative Director Consultant with Casio.
Description coming soon...
The TrueCar Racing “Women Empowered” initiative is unique in that no other company has actively pursued supporting an all-female race team encompassing various series. In this respect, TrueCar is paving the way and raising awareness of women as viable competitors in a male-dominated sport.
We created a digital pr program which helped the new brand to get out to fans and users, using blogs and popular influencers in the women and rally community. Along side the program a web destination was developed, using a ccs3/html5 front-end with a CMS powered back end. It also holds a social API which uses Twitter and Instagram for sharing and content population purposes.
Creative Director/Design Director
Digital platform concepts for new watch launch.
Digital Campaign using Social Media to promote a new Moba Game Dawngate.
The MOBA gaming network is one of the strongest and most unique communities in gaming. To tap into this potential and lead it in a new and innovative direction, EA Games has released Dawngate, the first 5v5 MOBA game customized for you the user and made your way.
Raise awareness around the game and its unique characteristics and potential, EA tasked EDGE with developing a cohesive brand strategy and activation plan created to target select segments of gamers in order to acquire them as new Dawngate customers.
Concept Idea 1 - #TeamMateWanted
The TeamMate wanted campaign is about connecting the players with a character, and then let him/her join a team with the character - exploring the growing 5v5 community. We will create a campaign around the characters in the game. Each character will have their own story, specialty and look for a certain type of player to partner up with.
We’ll post a series of ads targeting gamers as “Teammate Wanted”. The ads will be posted by different characters that are within the game in order to add to grab the attention of gamers and media. To contact the ad, people will call and reach a voice mail we’ll set up with the actual voice of the character and call to action to play Dawngate and to join a 5v5 Dawngate team.
We will seed these contact ads out on Craigslist, on gaming blogs, forums and also put up tear of ads at and around areas we know gamers are.
We will have bloggers help out by allowing us to place ads on their sites that look like contact ads on their blogs and also be incorporate into the content on their blogs and even into articles.
To get players from other platforms, we will create a invite and mail it out via mail to influencing players of League of Legions, WarCraft etc with a invitation from one of the giving them a secret link to download or visit a page that talks about the game and challenge them to sign up with a team of players from their current platform. This part of the program will also be boosted by the influencers that are on the gaming forums.
Website proposal for Steve Madden Music. As a part of the strategic direction and campaign to work with upcoming musicians and DJ's, the idea around the Steve Madden Music website is to promote the artists, their music, videos and relevant trends in fashion & music. The site will work more as a lifestyle blog with exclusive content from Steve Madden and their rooster of talents.
Stay tune for more info.
Casio Music Gear requested assistant to build the platform and identity prior to the launch of their new synthesizer series. The initiative started with teaser ads, only displaying the name of the serie, WP and was placed in branch magazines and market specific website. The URL in the ads lead to a website which had a countdown clock to the day when the full series and website was revealed.
The destination on the web holds information about the new products and also have integrated social features such as a remix competition with sounds from the new synthesizers. The website experience was created using css3/html with a optimization for tablets and mobile devices.
Casio came with a request to redo the Casio Projectors site as highly visual so that it would appeal to today's AV buyer. As a result, we developed a unified look that also appealed to specific target groups within the product line. Magnus positioned the Projectors as earth-friendly, low maintenance, and technology-driven – a true representation of product itself. With striking product imagery as well as areas of video and CGI modeling, the website provides a unique user experience, creating a strong and memorable brand connection.
These branding efforts were easily translated across other mediums to strengthen and reinforce Casio's position as a leader in the industry.
Create Director consultant for Casio
Time Warner Sports Network came with a request to redo their front end design and UI. The goal is to consolidate all of the different regions and make it easier for the user to find the sport they are looking in each local market.
The project started with a extensive UI and UX session in order to create a structure and flow that could accommodate all the needs as well as fit into the Time Warner CQ5 backend CMS. The visual representation was done following both the UI session as well as the TimeWarner corporate branding and design.
Sean John was in need of assistant to develop creative concepts for both the web and social media outlets to introduce and launch the Empress campaign. By leveraging the advertising campaign's main asset, the bottle, and the social component "Tell Us What An Empress Is To You" the project became a full 360 experience including all forms of media, print to web components. SGC also developed the YouTube Channel by creating a fully integrated web experience, integrating TV spot videos and a fully functional search database utilizing Google Maps for retail store locations.
The campaign generated over 2.5 million impressions the first day of launch and is so far one of the most successful rollouts of a Sean John Fragrance.
The Lapp Group is one of the leading suppliers worldwide for wire and cable, cable accessories, industrial connectors and communication technology. Even though Lapp group is a well known name within the industry, Lapp felt that need wanted to strengthen their brand and inform the industry and public about some of the unique features of their products and also the company’s legacy and history.
Magnus got contracted to develop marketing and branding campaign that would live in traditional media but could also easily be adapted to traditional media outlets. By doing a market analysis and interview stakeholders at the company, the tagline “Ahead of the Curve” got developed. The phrase defines Lapps technological advantage, as in when you’re ahead of the curve you represent the top percentile of results that either has the advanced skills or understanding that sets you apart. Considering the amount of effort and investment made in their research facilities this truly is a statement they can own.
The campaign got split up in 4 different categories – Company Brand Image, Product Focused, New Markets and Company Legacy/History and produced for print with components of which got applied to digital and display media.
Raise awareness of the Lufthansa brand in the US market.
Lufthansa is Europes number one airline with a keen passion for precision. As One of the worlds leading airlines and a household name throughout Europe and much of the world but was virtually unknown in the US. Lufthansa launched multiple digital marketing initiatives in order to raise the awareness among travelers in the United States and to increase their ticket sales on various intercontinental routes.
The methodology that was used was though the “4 D’s” process. Discover, Define, Design, Develop. Through the process, different concepts and solution was presented and the once that got chosen went into production and got developed.
Interactive displays that was placed on strategically chosen destinations. Through a partnership with New York Times, a homepage banner was created, which allowed the users to choose a particular type of destinations, playing on the concept “Picture Yourself Far Away”. The Banner also had a booking engine incorporated in it, which allowed a visitor to start their booking process directly from the banner and shorten the amounts of steps once they got to LH.com, the booking website.
The Social driven MySkyStatus, which allows users to post their flightdata directly on outlets like Facebook and Twitter while still in the air. The site was built using a api with flight data that got incorporated into the site and with the visiaccounts on the social websitesIt got over 320,000 active users within the first couple of months
The build went through a wireframe exploration to Creative Concepts which had multiple internal audits by user interface and travel market advisors experts along the way.
The project was run by a Scrum method to maximize the teams effectiveness and Redmine was used as the project management tool. The site was programmed with a mix of Flash, Dhtml, Java with SQL and hosting through Amazons Cloudservers in order to be able to accommodate instant large user flows
Sr Art Director
CrashPlan was looking to raise awareness and buzz around their products and their features. Our objective is to drive WOM in a way that increases the user base and drives new acquisition. In order to do this we determined the following approaches and mediums:
1. Create Awareness - Work with influencers to create conversations
2. Create Engagements - Use social media outlet’s for engagement
3. Activate the Community - Drive buzz through sharing ideas online
4. Amplify Acquisitions - Wrap the campaigns under a concept message
Manifesto: Tying in peoples memories and moments with the importance of not loosing it by giving them a “Guide to a Worry Free Life”.
Redesign the Casio Exilim digital properties to more feature focused.
The challenge was to Redesign the Exilim.com website to showcase a broad and versatile line of digital cameras while targeting specific consumer audiences to increase brand awareness.
The redesign of Exilim.com focused on creating a separate identity for each product that still maintained a consistent and unified look. Dynamic, lifestyle-driven visuals and short “sound bite” descriptions were used to identify products within a framework that provided the necessary features and specifications. The Exilim Experience is fun, interactive and informative.
Creative Director consultant for Casio
Description coming soon...
Hour Town, it’s a state of mind, the place to be. It’s a round-the-clock party and a way of bringing G-Shock’s vibrant “Hour Culture” to the center of your scene.
Hour Town was created to let the various urban cultures that follow the G-Shock brand connect into a world were they can engage with each other and share their thoughts and views in a visual or verbal way.
By using popular social applications the users could also follow the various groups and Hour Town ambassadors on what activates or trends that are popular in the different areas. G-Shock is planning to use the platform as way to learn how their consumers communicate and follows trends and how they can be a part of it either by creating events, various competitions or challenges which would spark more attention and leverage to the brand as being one that is on top of the latest trends in the urban cultures.
Description coming soon...
Sr Art Director
Description coming soon...
Sr Art Director